趋 qu1 趨
之 zhi1 之
若 ruo4 若
鹜 wu4 鶩
  1. to rush like ducks (idiom); the mob scrabbles madly for sth unobtainable
  2. an unruly crowd on a wild goose chase

Examples

越是禁忌的事情越是让人趋之若鹜。

Info